What to do first

If your home or business has damage from fire, water, monsoon storms, hail, or smoke, choosing the right public adjuster matters. A good public adjuster can help organize your claim, document damage properly, and deal directly with the insurance company. A poor choice can create delays, confusion, and frustration during an already stressful time.

One mistake people make is focusing only on whether a company has a 5-star rating.

Not all 5-star ratings are equal.

A company with 3 reviews from 3 years ago is not the same as a company with 29 reviews, including reviews posted within the last month.

When evaluating a public adjuster in Arizona, look deeper than the star rating itself.

Look at the Number of Reviews

A higher number of reviews usually gives you a more reliable picture of how a company operates over time.

Three perfect reviews may simply mean the company is newer, less active, or has not handled many claims publicly. On the other hand, dozens of reviews across several years can show consistency, experience, and ongoing client satisfaction.

Consistency matters.

Insurance claims are stressful. You want to know the company has successfully handled many situations, not just a few.

Check How Recent the Reviews Are

This is one of the most overlooked details.

Recent reviews tell you the company is still actively helping clients and maintaining service standards today, not just years ago.

If the newest review is from 2021, that should raise questions.

A company receiving steady reviews every few months often means:

• They are actively working claims
• Clients are motivated to leave feedback
• Communication remains strong
• Their reputation is current, not outdated

Look for patterns over time, not just a high score.

Read the Actual Comments

Do not just glance at the stars.

Read what people are saying.

Look for comments about:

• Communication
• Return phone calls
• Claim knowledge
• Transparency
• Organization
• Whether the client felt informed during the process
• Whether the adjuster personally stayed involved

Many people hire a company because of a strong sales pitch, only to find out later they rarely speak to the actual adjuster handling the file.

Reviews often reveal this quickly.

Watch for Red Flags

Be cautious if:

• Reviews sound overly generic
• Multiple reviews were all posted on the same day
• There are very few reviews for a company claiming decades of experience
• The company has no recent activity
• The adjuster pressures you to sign immediately
• They promise unrealistic settlements before reviewing your policy and damages

A professional public adjuster should explain the process clearly, not pressure you.

Verify Licensing and Professional Presence

In Arizona, public adjusters must be licensed.

You should also look for:

• BBB accreditation
• Memberships in professional organizations
• A real local presence
• Clear contact information

Established firms often have a long track record that is easy to verify online.

Bigger Is Not Always Better

Some large national companies handle huge volumes of claims. That does not always mean better service.

Many homeowners prefer working with a smaller local Arizona firm where they can directly reach the owners.

The key is responsiveness, experience, and trust.

Final Thoughts

A public adjuster works for you, not the insurance company. Take your time before hiring one.

Do not stop at the star rating.

Look at:

• How many reviews the company has
• How recent those reviews are
• What clients actually say
• Whether the company has a real history in Arizona

A 5-star rating with 29 recent reviews tells a very different story from a 5-star rating with only 3 older reviews.

When property damage happens, experience and consistency matter.

Online review activity and platform filtering can shift over time on sites like Yelp, so it’s better to focus on long-term consistency rather than just the current star average. 

Need Help With a Property Damage Claim?

If you have questions about a fire, water, storm, hail, smoke, or other property damage claim, AJR Public Adjusters is available to help. We work exclusively for policyholders, not insurance companies, and provide a free claim evaluation.

AJR Public Adjusters, LLC
Bruce Horowitz, Licensed Public Adjuster
Stacy Horowitz, Operations Manager

Office: 602-795-5227
Bruce: 480-519-9099
Stacy: 480-519-9199

Website: www.publicadjusteraz.com

Serving Phoenix, Scottsdale, Paradise Valley, Tempe, Mesa, Chandler, Gilbert, Glendale, Peoria, Surprise, and surrounding Arizona communities.

Experience matters. When it comes to your insurance claim, make sure you’re choosing a public adjuster based on more than just a star rating.