Protecting Policyholders: Our Commitment at AJR Public Adjusters

Integrity Isn’t an Option—It’s the Standard at AJR Public Adjusters

Every so often, a review reminds us why we do what we do.

Recently, a homeowner, Larry K., shared how Bruce took the time to walk him through the insurance claim process—even though AJR couldn’t take on his particular claim. When Larry offered to pay for his time, Bruce politely declined. As Larry put it, “We don’t see that kind of service in many places these days.”

That sentiment perfectly reflects what AJR Public Adjusters stands for: genuine care, professional guidance, and doing what’s right—whether or not someone becomes a client. It’s about integrity, not transactions.

We know that when property damage happens—whether from fire, flood, or storm—people feel overwhelmed. The insurance process is confusing, with tight deadlines, and it’s hard to know who to trust. That’s why we lead with honesty first. Even if we can’t formally represent someone, we believe sharing guidance and clarity has real value.

At AJR Public Adjusters, our goal isn’t just to settle claims—it’s to help policyholders understand their rights and make informed decisions. With more than 37 years of experience in insurance claim recovery, Bruce has seen how the slightest bit of clear direction can change the entire outcome of a situation.

We’re proud that clients and callers alike describe us as responsive, transparent, and knowledgeable. Whether we’re managing a complex fire loss or simply explaining next steps to a homeowner, our focus stays the same:

Protect the policyholder, not the insurance company.

That commitment has earned us an A+ BBB rating, but more importantly, it’s earned trust—something we never take for granted.

So to Larry and others who’ve taken the time to share their experiences, thank you. Your words remind us that professionalism, kindness, and integrity still make a difference—and they always will at AJR Public Adjusters.

Tips for Choosing a Public Adjuster After Arizona Storms

As we start the monsoon season here in Arizona, property owners need to stay alert. Be cautious not just of the storms themselves but also of the wave of people who show up afterward.

After a significant storm, individuals often knock on your door offering quick fixes or promising big insurance payouts. Some are trying to be helpful, but many are simply trying to drum up business. They often lack a fundamental understanding of the claims process. Promises are made that don’t hold up once insurance complications arise.

Before agreeing to work with anyone, read their reviews and look at the types of claims they’ve actually handled. If you see a pattern of “they knocked on my door,” there’s your answer. Here is a link to the AJR Reviews. You can learn more about who we are. Find out what we can do.

At AJR Public Adjusters, we do things differently. We don’t chase storms. We rely on our reputation, our A+ rating with the Better Business Bureau (BBB), and the referrals of satisfied clients. With over 35 years of industry experience, Bruce brings unmatched knowledge and results to every claim. Other firms have been in Arizona longer, but no one offers the depth of skill that Bruce does.

If you’ve suffered property damage, make sure you’re working with the right professional. AJR is here to help you get what you deserve.

Call us at 602-795-5227 or reach out here

Essential Monsoon Season Preparation for Arizona Policyholders

Arizona Monsoon Season Is Coming — Prepare Now

Arizona’s monsoon season runs from June 15 through September 30. It brings intense storms that can cause sudden and severe property damage. High winds, heavy rain, dust storms, and flash flooding are all common — and often unpredictable.

Before the storms hit, take these steps to protect your home or business:

  • Inspect your roof and seal any potential leaks
  • Trim back trees and remove weak or overhanging branches
  • Secure or store outdoor furniture and loose items
  • Clean gutters and downspouts
  • Review your insurance policy to understand what’s covered

AJR Public Adjusters has proudly served Arizona policyholders for 12 years. Bruce brings over 35 years of public adjusting experience. We’re accredited by the Better Business Bureau and hold ourselves to the highest ethical standards. When you work with AJR, you work directly with Bruce or Stacy. Your claim is never handed off to someone unfamiliar.

If monsoon damage affects your property, we’re here to help. We’ll guide you through the claims process and fight to ensure you receive the fair settlement you deserve.

AJR Public Adjusters — 602-795-5227
Trusted. Experienced. Ethical. On your side.

Empowering Policyholders: Bruce Horowitz’s Journey

Every journey has defining moments. For Bruce Horowitz, those moments were grounded in a lifelong commitment to fairness. They were also characterized by compassion and a willingness to stand up for those without a voice. Bruce was passionate about helping others. He had a relentless drive to bring about meaningful change. His path to becoming a trusted public adjuster was shaped long before he ever entered the insurance world.

A Personal Beginning

From an early age, Bruce understood the importance of speaking up for others. In his community and within his family, he developed a strong sense of justice. He also had a commitment to verify that people received the support they deserved. These early values would later form the foundation of his career.

Bruce’s professional journey began in his family’s insurance business in Philadelphia. There, he gained hands-on experience and observed the often-adversarial relationship between policyholders and insurance companies. Witnessing how many people felt overwhelmed and underrepresented during the claims process sparked a deep motivation to make a difference. He realized that most policyholders didn’t fully understand their rights — or the actual value of their claims.

Motivated to level the playing field, Bruce left the family business and launched AJR Insurance Consultants in South Carolina. After relocating to Arizona, he renamed the company AJR Public Adjusters. This change solidified his focus on licensed public adjusting services. It also emphasized policyholder advocacy. From the beginning, the firm was built on a simple principle. Every client deserves personal attention. Clients also need honest guidance. They must have strong representation.

The Turning Point: Empowering Policyholders

Through years of experience, Bruce gained invaluable insight into the inner workings of the insurance claims process. But what truly set him apart was his empathy. He understood what it felt like to be on the other side of the claim. People feel confused by technical language. They are uncertain about the next steps. They face an uphill battle after a loss.

Bruce’s role, he believed, wasn’t just about interpreting policy language or negotiating settlements. It was about being a steady presence during some of life’s most difficult moments. For Bruce, public adjusting became more than a service — it became an opportunity to empower.

He committed himself to demystifying the claims process. He ensured clients understood their options and what was at stake. He helped them make informed decisions. His approach is rooted in transparency, education, and compassion.

Lessons Learned Along the Way

Throughout his career, Bruce has relied on key principles to guide his work:

🟦 The Power of Listening

Bruce learned that the most crucial part of any claim isn’t just the paperwork or negotiation, it’s listening. Understanding a client’s story, their loss, and their goals enables him to offer the most effective support and strategy.

🟦 Integrity Above All

In an industry where trust can be hard to come by, Bruce made integrity the cornerstone of his practice. He consistently prioritizes honesty, advocating for clients with transparency and helping them understand their rights.

🟦 Adaptability is Key

As the industry evolves, Bruce remains committed to learning and innovating. New technologies, changing regulations, and rising client expectations drive this evolution. He embraces tools that streamline the process without sacrificing the personalized service that defines AJR.

What Sets Bruce Apart

While many public adjusters focus solely on settlements, Bruce’s approach goes deeper. He doesn’t just want to win a claim — he wants clients to walk away feeling confident, informed, and respected. His goal is not only to maximize compensation, but to bring peace of mind in times of uncertainty.

Bruce is known for securing settlements that often exceed the initial offer made by insurance companies. He has deep industry knowledge and genuinely understands his clients’ needs. With this understanding, he bridges the gap between policyholders and insurers. He creates solutions that satisfy both parties.

A Legacy of Advocacy

For Bruce Horowitz, public adjusting isn’t just a profession — it’s a calling. His legacy is built on delivering clarity, support, and strong advocacy during life’s unexpected challenges. As a trusted advisor, he continues to redefine what it means to have a true partner during the claims process.

In an industry that often gets a bad reputation, Bruce stands as a beacon of integrity and professionalism. He doesn’t just adjust claims. He transforms the experience. He gives clients the support they need when they need it most.

✅ Call to Action

If you’re dealing with a property loss, and you feel unsure about your next steps. You don’t have to face the process alone. Seek guidance and support. Contact AJR Public Adjusters today for a free consultation. Let Bruce and the AJR team advocate for you with experience, compassion, and results that matter.

📞 Call us at (602) 795-5227
📩 Email: info@ajrpa.com
🌐 Visit our website

Why Choose AJR Public Adjusters: Our Commitment to Integrity

What’s New at AJR Public Adjusters: A Look Behind the Scenes

At AJR Public Adjusters, our commitment to helping homeowners and property owners recover after a loss hasn’t changed—but our impact continues to grow. With over 35 years of combined experience and an A+ rating from the Better Business Bureau, we’ve proudly continued to serve Arizona residents with personalized, professional claims representation.

Here’s a quick look at what we’ve been up to lately:

Expanding Our Reach Through Client Education

One of our biggest focuses this year has been education. Most people don’t realize the value of hiring a public adjuster until they’re deep into the stress of handling an insurance claim. That’s why we’ve been working hard to raise awareness through our updated website, community engagement, and helpful blog posts to inform property owners before a disaster strikes.

From sharing tips on how to prepare for monsoon season, to clearing up common myths about public adjusting, we’re doing our part to empower insureds with the knowledge they need to make the right choices after a fire, water loss, or storm damage.

Real Client Wins

Every claim we handle is personal. Unlike larger firms, we don’t hand off your file to someone else. When you hire AJR, you work directly with Bruce and Stacy—from start to finish.

This hands-on approach has led to some powerful client outcomes recently:

  • We helped a family recover from a devastating kitchen fire that their insurance undervalued.
  • A homeowner experiencing extensive water damage from a hidden pipe leak received a significantly increased settlement after we stepped in.
  • Several clients affected by monsoon roof damage were initially denied coverage, but with our involvement, their claims were re-evaluated and paid fairly.

These are just a few examples of how our advocacy directly impacts people’s lives.

BBB Accreditation: A Continued Commitment to Integrity

Since joining the BBB over a decade ago, we’ve used their platform to build trust and transparency with new clients. This year, we were honored to be nominated again for the BBB Torch Award for Ethics—a recognition that reflects how we treat our clients, our peers, and the adjusting profession as a whole.

We believe reviews on the BBB matter because they come from real clients, not just social media followers. That’s why we continue to encourage satisfied clients to share their stories there—it’s one of the most respected resources for homeowners researching trustworthy adjusters.

Client Testimonials: The Heart of What We Do

There’s nothing more rewarding than hearing from clients who feel truly seen and supported during the claims process. Lately, we’ve been spotlighting testimonials that highlight what sets us apart:

  • Consistent communication.
  • Patience and clarity when explaining the process.
  • The comfort clients feel knowing they have someone on their side—not the insurance company’s.

Many of our clients express that they wish they had called us sooner—and we’re working to make sure future clients know we’re just a phone call away when the unexpected happens.

Strengthening Industry Connections

As members of the Rocky Mountain Association of Public Insurance Adjusters (RMAPIA) and the National Association of Public Insurance Adjusters (NAPIA), we remain involved in compliance updates and ethical best practices. These memberships keep us sharp and informed so we can bring highly effective professionalism to each claim we handle.

We’ve also continued to build strong relationships with local professionals—contractors, restoration teams, and realtors—who recognize the value of having a public adjuster on board to ensure their clients are treated fairly by their insurance providers.

Technology Updates & Tools for Clients

To make the claims process smoother for our clients, we’ve started implementing better ways to share updates, organize documents, and stay in touch. Whether that means a simple text update, quick document scan via phone, or secure email follow-ups—we tailor our communication to fit the client’s comfort level.

Our goal is to keep things simple and stress-free, even when the situation feels overwhelming.

What We Stand For

At our core, AJR Public Adjusters stands for:

  • Truthfulness and transparency.
  • Client-first service, always.
  • A relentless commitment to maximizing recovery.

We don’t give up on our clients. From that first call to the final payment—and sometimes even beyond—we’re here to advocate, explain, and walk with you through one of the most difficult times a property owner can face.

Looking Ahead

We’re not slowing down. With monsoon and wildfire seasons on the horizon, we’re preparing to be a resource for Arizona homeowners who need urgent, experienced support. We’re also planning more outreach to make sure people know their rights when dealing with property insurance claims.

If you or someone you know experiences damage to a home or rental property, please don’t wait for the insurance company to take the lead. Call us first. A brief conversation can save you time, money, and a lot of stress down the line.


Contact AJR Public Adjusters
📍 Based in Phoenix, Serving All of Arizona
📞 Call Bruce Horowitz: (480) 519-9099
🌐 www.publicadjusteraz.com
✅ A+ BBB Accredited | RMAPIA | NAPIA

Thank you to all our past and present clients for trusting us. We’re proud of the work we’ve done together and look forward to continuing to serve Arizona with integrity and heart.

Expert Public Adjusters in Arizona: Get Maximum Claim Compensation

AJR Public Adjusters, LLC is a trusted and experienced public adjusting firm based in Phoenix, Arizona, dedicated to representing policyholders—not insurance companies—in property insurance claims. With over 35 years of industry expertise, AJR specializes in managing a wide range of property loss claims, including fire, water damage, theft, hail, monsoon, and hurricane-related damages .​

Founded by Bruce L. Horowitz, a seasoned public adjuster with a legacy in the field, AJR Public Adjusters is committed to providing personalized and attentive service to clients throughout Arizona . The firm offers comprehensive claim handling services, from initial damage assessment and policy review to detailed documentation and negotiation with insurance companies, ensuring clients receive fair and maximum compensation for their losses.

AJR Public Adjusters holds an A+ rating from the Better Business Bureau and is a proud member of the Rocky Mountain Association of Public Adjusters (RMAPIA) and also the National Association of Public Insurance Adjusters (NAPIA), always adhering to the highest standards of ethics and professionalism in the industry .​

For property owners facing the challenges of insurance claims, AJR Public Adjusters stands as a reliable advocate, offering expert guidance and dedicated representation to navigate the complexities of the claims process

Public Adjuster Insights: How Hiring a Public Adjuster Can Maximize Your Insurance Claim

Public adjuster insights to start your week

Over the years, we have received many questions about public adjusters, and people are surprised they have never heard of this industry. Sometimes, they learn a little too late about the opportunity that exists when you hire a public adjuster.

Alright, let’s break this down from the very basics. Imagine something bad happens to your home or business—maybe a fire, a flood, or a storm. You’ve probably got insurance to help cover the costs of the damage, right? But when it’s time to file a claim and get the money back, it’s not always as easy as you think.

How can a public adjuster help with property damage? A public adjuster is a professional who helps you, the policyholder, with your insurance claim. Their main job is ensuring you get the full payout you’re entitled to, which is a bit more complicated than just asking for the money.

Here’s a simple way to look at it:

  1. You file a claim: Something happens to your property, and you contact your insurance company.
  2. Insurance assesses the damage: The insurance company will send someone (called an adjuster) to evaluate the damage and estimate how much it’s worth. But here’s the thing—the insurance company’s adjuster works for the insurance company, not for you.
  3. Where a public adjuster comes in: You can hire a public adjuster. They’ll work only for you (not the insurance company). They come in, look at the damage, and make sure the insurance company offers a fair payout based on your policy.

Think of a public adjuster like a guide who knows how to navigate the complicated world of insurance. They’ll do everything from reviewing your policy to dealing with the insurance company directly, all to make sure you don’t get shortchanged. In exchange, they typically take a small percentage of the claim amount as payment, but only if you actually get paid.

In short, the benefits of hiring a public adjuster are they help level the playing field between you and the insurance company, so you don’t have to go through it alone. They’re there to ensure you’re treated fairly, get the compensation you deserve, and reduce the stress of dealing with insurance claims. Does that help clear things up?

What to do after property damage in Arizona: Learn how a local and trusted public adjuster in Arizona can help you navigate insurance claims and maximize your payout. With over 35 years of experience, Call AJR Public Adjusters first. As Arizona home insurance experts with 35+ years of experience and an A+ BBB rating, we are onyour side when it matters most.

Why Hire a Public Adjuster for Your Insurance Claims

Unlock the Full Potential of Your Insurance Claim – Hire a Public Adjuster Today

Dealing with insurance claims can feel like an uphill battle, especially when you’re going up against the adjusters who work for the insurance company. They have one job – to minimize what they pay out. But you deserve more than just the bare minimum.

As a local licensed public adjuster on your side, we at AJR Public Adjusters work solely for YOU. We fight to ensure that every detail of your claim is thoroughly reviewed and every possible dollar you’re entitled to is recovered. With our expertise, we level the playing field so you’re not left at a disadvantage.

Without the right advocate, you may be leaving money on the table – money that could make all the difference in rebuilding your home or business. Don’t settle for less. Your future, your peace of mind, and your financial recovery are too important to risk.

Act now and ensure you’re getting the compensation you truly deserve. Contact AJR today and let’s make sure you get what you’ve paid for!

Navigating Arizona Insurance Claims: AJR Public Adjuster’s Step-by-Step Guide

Property insurance claims can be tricky, and by understanding the common mistakes people make in Arizona, AJR Public Adjusters can help you navigate the process more effectively.

Why hire AJR Public Adjusters for property insurance claims?

Following the steps below will help you bypass common mistakes when filing insurance claims.


1. Initial Contact with AJR Public Adjusters

  • Action: Reach out to AJR Public Adjusters (602) 795-5227 immediately after the damage occurs.
  • Solution: Contact AJR to schedule a consultation. We will review your policy and help you understand your coverages. We will guide you through the entire claims process, explaining the specifics of what you are entitled to under your insurance policy.

2. Free Consultation and Policy Review

  • Action: Review your property insurance policy with an AJR Public Adjuster.
  • Solution: AJR will examine your policy to confirm that your coverage matches the damage incurred. This step ensures you’re claiming for the right damages (e.g., water, fire, storm damage) and not missing important coverages.

3. Documenting the Damage

  • Action: Allow AJR Public Adjusters to document the damage on your property.
  • Solution: AJR will send a licensed adjuster to your property to thoroughly document the damage. We will bring out an estimator to assess damages and take photos, videos, and detailed notes to establish the full extent of the loss, which will be crucial for maximizing your claim. This documentation will often be much more thorough than you might do alone.

4. Estimate of Loss

  • Action: AJR will work with contractors and experts to get an accurate estimate of the cost to repair the damage.
  • Solution: AJR Public Adjusters will hire licensed contractors and specialists to provide detailed estimates of repair or replacement costs. This estimate will form the foundation of your claim. AJR’s expertise ensures that the estimate is fair and comprehensive, covering all necessary repairs and replacements.

5. Filing the Claim

  • Action: AJR will submit the claim on your behalf after you have approved the estimate created.
  • Solution: AJR Public Adjusters will take care of submitting your claim to the Insurance Company and ensure that all required forms and documentation are appropriately filed. We will also ensure that the claim is filed promptly, in line with any time limits stated in your policy.

6. Insurance Company Interaction

  • Action: Allow AJR to communicate directly with your insurance company.
  • Solution: AJR will handle all communication with your insurance company, relieving you of dealing with adjusters, claims representatives, or disputes. We will ensure that your insurer does not undervalue your claim or delay processing, and we will negotiate for the best settlement possible.

7. Insurance Adjuster’s Inspection

  • Action: Coordinate with AJR so the insurance company’s adjuster can inspect your property.
  • Solution: AJR will accompany the insurance company’s adjuster during their inspections of your property. We will ensure the adjuster conducts a thorough evaluation and that no damage is overlooked. AJR will also advocate for your interests if the insurance company’s adjuster misses anything or undervalues the damage.

8. Review Settlement Offer

  • Action: Review the insurance company’s settlement offer with AJR.
  • Solution: Once the insurance company provides a settlement offer, AJR will thoroughly review it. We will assess whether the settlement is fair and based on a full damage assessment

9. Negotiating the Settlement

  • Action: If necessary, AJR will negotiate with your insurance company.
  • Solution: If the initial offer is unsatisfactory, AJR will utilize our 35+ years of experience and continue negotiating with your insurance company to increase the payout. This could involve presenting additional evidence and re-negotiating the repair estimates.

10. Appealing the Decision (if needed)

  • Action: If you disagree with the insurance company’s final decision, AJR will guide you through the appeals process.
  • Solution: If your claim is denied or the settlement is still too low, AJR Public Adjusters will inform you of your options, which begin with an appraisal ( which is explained in your policy), which is your duty before ever filing a lawsuit.  

11. Final Settlement and Repair

  • Action: Accept the settlement and proceed with repairs.
  • Solution: Once AJR has secured a fair settlement, you will receive the payout and can move forward with repairs. AJR will continue assisting you throughout the repair process to ensure the settlement covers all necessary repairs and replacements.

12. Continued Support (if needed)

  • Action: Reach out to AJR for any further assistance after settlement.
  • Solution: Even after the claim is settled, you can continue to rely on AJR to advocate for you.

Key Benefits of Using AJR Public Adjusters:

  • Expert Negotiators: AJR has the knowledge and experience (35+ years) to ensure you get the most money possible for your claim.
  • No Upfront Cost: AJR works on a contingency fee basis, meaning we only get paid a percentage of the settlement when the insurance company issues checks. This makes our services affordable and aligned with your best interests.
  • Less Stress for You: With AJR handling all the paperwork, negotiations, and communication with the insurance company, you can focus on recovering from the loss without worrying about the claims submission process.
  • Maximized Payout: AJR’s goal is to ensure you get the maximum payout possible based on your policy, which often results in higher compensation than if you handled the claim alone.

By utilizing AJR Public Adjusters as your advocate, you’re ensuring that you have a professional on your side who will work hard to get you a fair settlement for your property insurance claim.